Jun 17, 2024  
2022-2023 Undergraduate Bulletin 
    
2022-2023 Undergraduate Bulletin [ARCHIVED BULLETIN]

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PR 100 - Fundamentals of Public Relations

Semester Hours: 3
Fall, Spring

This is an introductory course in public relations (PR). Students will study how PR practitioners are responsible for the development, reinforcement, and advancement of attitudes toward institutions, issues, and individuals through the implementation of managed plans and effective storytelling. The class will define public relations and examine the importance of defining an audience, understanding attitudes, and measuring feedback. Students will discover how PR differs from, but is frequently integrated with, advertising and marketing, and will learn the variety of communication tools used for public relations campaigns and media relations. The class will examine various aspects of traditional and social media, and develop an understanding of earned vs. owned media. Students will also learn the PRSA Code of Ethics, and review reputation management and crisis communications.





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