Mar 14, 2026  
2022-2023 Undergraduate Bulletin 
    
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2022-2023 Undergraduate Bulletin [ARCHIVED BULLETIN]

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MKT 173 - Global Fashion Marketing

Semester Hours: 3
Fall
This course examines the fashion industry (textiles; furs and leather; apparel; accessories; cosmetics and fragrances as well as home fashions) in a global context through discussion of the industry’s history and evolution across the world. In addition, global fashion marketing is explored relative to issues concerned with global marketing strategy, manufacturing and logistics with special emphasis on fashion forecasting, retailing and advertising across extremely diverse cultures.
 

Prerequisite(s)/Course Notes:
MKT 101  and junior class standing or above. (Formerly 157N.)


View Course Offering(s):

Summer Session I 2026

Summer Session II 2026

Summer Session III 2026

Fall 2026



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