MKT 031 - Personal Branding

Semester Hours: 2

Personal branding relies on a combination of traditional self-promotion techniques and digital and social media tools. It is useful in raising one’s visibility, establishing credibility, differentiating oneself, influencing others, and promoting ideas. This course focuses on how individuals can use personal branding for career development and gives them the skills for creating a public persona across social media platforms.

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Fall 2025

January 2026

Spring 2026