May 25, 2024  
2022-2023 Undergraduate Bulletin 
    
2022-2023 Undergraduate Bulletin [ARCHIVED BULLETIN]

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PR 120 - The Swing Agency

Semester Hours: 3
This is a professionally driven course where students take the lead to fulfill the needs of PR clients through an interdisciplinary collaboration between The Swing Agency and the Center for Entrepreneurship. The Swing Agency is a student-led agency, providing students with experiential learning. The Center for Entrepreneurship’s partnerships with sponsored and grant-funded entrepreneur challenges and programs provides the agency with multiple clients. Students conduct research, strategy, writing, creating online content, and effective storytelling. Students are assigned agency positions, based on demonstrated communication skills and strength, to various roles and responsibilities in the professional agency infrastructure. The instructor serves as agency director supervising the agency performance, in order to facilitate agency success. Students work together both in class and outside of class to develop and launch a strategic communication campaign plan for clients, in addition to managing the day-to-day business operations of The Swing Agency.

Prerequisite(s)/Course Notes:
PR 103  





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