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Mar 10, 2025
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MKT 110 - Entrepreneurial MarketingSemester Hours: 3
This course focuses on the problems and opportunities that start-up and small businesses face when introducing a new product or company in the marketplace. In addition to traditional marketing methods and introducing products, this course will cover guerilla marketing and disruptive marketing techniques. Many of the principles covered in this class can also be applied in mid-sized or larger companies that adopt an “Intrapreneurial” approach for developing and launching products.
Prerequisite(s)/Course Notes:
MKT 101 and ENTR 115 .
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