PR 121 - Entertainment Publicity and PromotionSemester Hours: 3
This course will survey the field of entertainment public relations, emphasizing the promotion of products, including movies, television programs, radio, music, and theatre. Students will focus on audience research and the integration of marketing, publicity, and promotional fundamentals related to the entertainment industry. The discussion will include promotional tie-ins such as product integration and promotional partnerships, celebrity endorsements, and reaching influencers and critics. Students will also examine media content for bias, sensitivity, and inclusiveness. The course will emphasize how publicity campaigns are developed for various types of entertainment projects.
Prerequisite(s)/Course Notes:
PR 100
Add to Personal Catalog (opens a new window)
|