PR 113 - Pop, Rock and Public RelationsSemester Hours: 3
Periodically
Since before the birth of rock ‘n’ roll, the off-stage public images of successful popular music artists have both benefited and suffered from the intense spotlight of celebrity. In this elective course, students will examine how artists have used fame to draw attention to public policy issues. The class will also review case studies of pop/rock artists and how they emerged or suffered from self-inflicted public relations controversies. In addition, students will discover how, since pop/rock music’s earliest days, groundbreaking artists “pushed the envelope” and challenged social acceptability through their performances and personas. The history of politics, culture, and social changes will frame class discussions. While attention will focus on current artists and those from the last half of the 20th century, students will explore social media’s immense impact on artists’ approach to fame, publicity, and public perception; they will also introduce new artists to class discussions and individual projects.
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