MKT 131 - Principles of Advertising

Semester Hours: 3

Fall, Spring

Advertising and Integrated Marketing Communication (IMC) is a cross-functional process to communicate corporate, campaign, or brand messages consistently and coherently by strategically controlling all messages sent to relevant stakeholders. Students learn how to integrate marketing communication elements in both traditional and digital media and measure their effectiveness through research and analytical methods. Students are required to earn an advertising-related certification (e.g., Google Ads Certifications).

Prerequisite(s)/Course Notes:
MKT 101 and junior class standing or above.

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MKT 131 - Principles of Advertising