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MKT 245 - Research and Analytics for Marketing Decisions
Semester Hours: 3
Periodically
This course provides principles, procedures and techniques of defining and solving marketing problems; research designs such as focus groups, descriptive surveys, and experiments; statistical and analytical techniques in marketing research, which include multiple regression analysis, logistic regression, general linear modeling, factor analysis, cluster analysis, multidimensional scaling, conjoint analysis, and data visualization. Students will have hands-on experience with a statistical software (e.g., SPSS).
Prerequisite(s)/Course Notes:
MKT 203 . Open only to matriculated graduate students in the Frank G. Zarb School of Business and in other Schools at Hofstra where appropriate. See specific program requirements.
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