MKT 247 - Consumer Behavior in the Global Environment
Semester Hours: 3
Periodically
An examination, analysis, and application of the theories and concepts that contribute to successful marketing approaches drawn from psychology, sociology, anthropology, and economics. Explores consumer issues concerning the acquisition, consumption, and disposition of goods, services, and ideas. Topics include how consumers think, feel, reason, and select between different alternatives (e.g., brands, products, and retailers) and how the consumer is influenced by his or her environment (e.g., culture, family, media). Perspectives of the marketer, consumer, and public policymaker are examined. An emphasis is placed on the use of technology to gain insights about consumer behavior and the application of those insights in marketing strategy.
Prerequisite(s)/Course Notes:
MKT 203 . Open only to matriculated graduate students in the Frank G. Zarb School of Business and in other Schools at Hofstra where appropriate. See specific requirements.
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