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MKT 248 - Digital Marketing Strategy
Semester Hours: 3
Periodically
Focus on marketing strategies in the digital world from a middle management perspective. Students will master various digital skills such as landing page design, web analytics, search engine marketing and optimization (SEM & SEO), email marketing, display advertising, social media, marketing with artificial intelligence, mobile marketing. Special attention is given to training students to leverage the latest technologies for better online marketing decisions. Through lab sessions, students will learn how to use eye-tracking and facial analysis to improve digital campaign performance. Using AI virtual simulation, students will practice their skills in Google Ads. All the students will earn industry recognized certificates such as Google Analytics Certification and HubSpot Certification.
Prerequisite(s)/Course Notes:
MKT 203 . Open only to matriculated graduate students in the Frank G. Zarb School of Business and in other Schools at Hofstra where appropriate. See specific program requirements. (Formerly Strategic Decisions for Internet Marketing.)
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