Apr 23, 2026  
2026-2027 Undergraduate Bulletin 
    
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2026-2027 Undergraduate Bulletin
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MASS 136 - The Business of Sports Media: “Show Me The Money!”

Semester Hours: 3
This course examines the business of sports media and the interdependent relationship between media, sports, sponsors, and consumers. Students explore how the multi-billion-dollar industry generates revenue through media rights, sponsorships, and marketing while considering legal, ethical, and leadership issues. Through discussions and assignments, students critique how business decisions—such as click-driven digital strategies and the rise of sports betting—influence media content and audience engagement. The course highlights how these practices affect both industry employees and consumers, offering insight into how sports media balances its roles in generating profit, providing information, and delivering entertainment.


View Course Offering(s):

Summer Session I 2026

Summer Session II 2026

Summer Session III 2026

Fall 2026



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