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MKT 309 - Research Seminar in Marketing Periodically
Supervised research leading to the preparation of a formal paper on an approved
topic in the field of marketing. Specifically, the student identifies key marketing
issues surrounding the topic and conducts comprehensive secondary research on
them. Based on the results, the student then proposes and formulates a primary
research plan to address the issues. The research plan includes, where appropriate,
key findings from the secondary research, hypotheses relating to the issues, primary
research design/ methods, sampling procedures, a data collection instrument, data
analysis procedures, and the theoretical and practical implications of the potential
findings. An oral presentation of the project is required at the conclusion of
the semester.
Prerequisites & Notes Completion of 15 s.h. of graduate course work in marketing. Corequisite: MKT
245. Open only to matriculated M.S. in Marketing students.
Credits: 3 s.h.
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