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Feb 06, 2025
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MKT 101 - Principles of MarketingSemester Hours: 3
This is an intensive analysis of the concepts, structure and operation of the domestic and international marketing system, the development and evaluation of marketing plans, industrial and final consumers, product planning, agencies and functions of distribution, promotion and publicity, pricing, legislation, ethics, social responsibility and environmental issues.
Prerequisite(s)/Course Notes:
Sophomore class standing required–students with fewer than 24 credits on record may not register for this course; no exceptions permitted.
January 2010 Offering:
10169: MTWRF, 12:50-4:35 p.m.; Yoo; 208 Breslin
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