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Apr 25, 2024
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MKT 126 - Sports MarketingSemester Hours: 3
The course examines the practice and institutions of sports marketing from a strategic business planning perspective and examines the varied elements that comprise the ever-changing sports marketing industry: spectator relations, marketing and media, advertising and communications, promotions and special events, and sponsor relations. The course uses that perspective of history to examine the current market and emerging trends. Topics include: professional and amateur sports; college sports marketing; the Olympics; television and radio; and corporate sponsorship programs. The course provides an appreciation for the growing popularity of women’s sports, the globalization of sports, and the growing importance of technology.
Prerequisite(s)/Course Notes:
MKT 101 ; junior class standing required—students with fewer than 58 credits on record may not register for the course; no exceptions permitted.
January 2010 Offering:
10224: Jan. 4-22; Forman; Distance Learning
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