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MKT 145 - Electronic MarketingSemester Hours: 3
This course examines the role of emerging technologies on an organization’s marketing function. Specifically, the role of the Internet is considered as it impacts all aspects of the relationship between the firm and its markets, suppliers, partners, and other publics. Special attention is given to the role of electronic commerce in researching, serving, and building relationships with an organization’s consumer and industrial markets. The course will make intensive use of the Internet, case studies, current readings, and student projects.
Prerequisite(s)/Course Notes:
MKT 124 and junior class standing or above.
January 2010 Offering:
10393: TBA; James
View Course Offering(s):
Summer I 2025
Summer II 2025
Summer III 2025
Fall 2025
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