Mar 17, 2026  
2010 January Bulletin 
    
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2010 January Bulletin [ARCHIVED BULLETIN]

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MKT 145 - Electronic Marketing

Semester Hours: 3
This course examines the role of emerging technologies on an organization’s marketing function. Specifically, the role of the Internet is considered as it impacts all aspects of the relationship between the firm and its markets, suppliers, partners, and other publics. Special attention is given to the role of electronic commerce in researching, serving, and building relationships with an organization’s consumer and industrial markets. The course will make intensive use of the Internet, case studies, current readings, and student projects.

Prerequisite(s)/Course Notes:
MKT 124 and junior class standing or above.

January 2010 Offering:
10393: TBA; James


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Summer Session I 2026

Summer Session II 2026

Summer Session III 2026

Fall 2026



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