MKT 101 - Principles of Marketing

This is an intensive analysis of the concepts, structure and operation of the domestic and international marketing system, the development and evaluation of marketing plans, industrial and final consumers, product planning, agencies and functions of distribution, promotion and publicity, pricing, legislation, ethics, social responsibility and environmental issues.

Prerequisite(s)/Course Notes:
Sophomore class standing or above required – students with fewer than 24 s.h. on record may not register for this course; no exceptions permitted.

Summer 2010 Offering:
SSII
70263: M-R, 11 a.m.-1:10 p.m.; Evans; 107 C.V. Starr

SSIII
80004: TBA; Thelen; Distance Learning

View Course Offering(s):

Summer Session I 2026

Summer Session II 2026

Summer Session III 2026

Fall 2026