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Apr 16, 2026
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MKT 220 - International MarketingSemester Hours: 3
This course concerns organizing and managing international marketing operations, and stresses concepts, terminology, institutions and trends. It is a comparative analysis of consumer and institutional behavior in selected industrial and nonindustrial countries, and emphasizes data sources and cross-cultural research methodology. The course examines organizational models, North-South dialogue, protectionism, commodity trading, marketing consortia, East-West trade, regional integration, development of undersea resources, and the socioeconomic impact of multinational marketing.
Prerequisite(s)/Course Notes:
MKT 203 . Open only to matriculated graduate students in the Zarb School of Business and in other Schools at Hofstra where appropriate. See specific program requirements.
Summer 2010 Offering:
SSI
60417: June 1-16; Hofstra in China ; Zhang
60596: June 1-16; Hofstra in China ; Zhang; Computer Associates M.B.A. Program
60595: June 1-16; Hofstra in China ; Zhang; Estee Lauder M.B.A. Program
60880: Hofstra in Hungary ; Wilson; TBA
SSII
70977: TBA; Thelan
View Course Offering(s):
Summer Session I 2026
Summer Session II 2026
Summer Session III 2026
Fall 2026
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