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Nov 25, 2024
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IB 170 - International MarketingSemester Hours: 3
Fall, Spring
Conditions affecting the international marketing position of the United States and other selected countries, development of multinational marketing policies, trade with developed and developing countries. Foreign market research, channels of international marketing, international advertising media, mechanics and documentation of foreign trade. Organization and management of international marketing intermediaries. Emphasis on case studies and experiential exercises.
Prerequisite(s)/Course Notes:
MKT 101; junior class standing or above. Same as MKT 170.
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