Dec 07, 2025  
2010-2011 Undergraduate Bulletin 
    
Catalog Navigation
  Bulletin Home
  Archived Bulletins
  Hofstra and You; Mission Statement
  2010-2011 Academic Calendar
  ** Course Information **
  Distribution Courses
  Colleges & Departments
  Bachelor’s Programs
  Program Information
  Admission
  Tuition and Fees
  Financial Aid
  Scholarship Listings
  General Information
  Honors
  Policies
  Academic Organization
  Study Abroad
  Facilities and Services
  University Senate Committees
  Hegis Codes
  FERPA Information
  Student Right-to-Know Disclosures
  Consumer Information and Student Right to Know
  Campus Map
  Hofstra at a Glance
  Accreditations
  Board of Trustees, Senior Administration and Academic Deans
  Faculty Listing
  Administrative Organization
  Academic Chairs and Distinguished Professorships
  Bulletin Help
  Academic Deadlines
  Hofstra Portal
  Printable Forms
  My Personal Catalog
HELP
2010-2011 Undergraduate Bulletin [ARCHIVED BULLETIN]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Personal Catalog (opens a new window)

MKT 101 - Principles of Marketing

Semester Hours: 3
Fall, Spring
An intensive analysis of the concepts, structure and operation of the domestic and international marketing system, the development and evaluation of marketing plans, industrial and final consumers, product planning, agencies and functions of distribution, promotion and publicity, pricing, legislation, ethics, social responsibility and environmental issues.

Prerequisite(s)/Course Notes:
Sophomore class standing or above.


View Course Offering(s):

Fall 2025

January 2026

Spring 2026



Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Personal Catalog (opens a new window)