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Nov 25, 2024
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MKT 126 - Sports MarketingSemester Hours: 3
Periodically
The course examines the practice and institutions of sports marketing from a strategic business planning perspective and examines the varied elements that comprise the ever-changing sports marketing industry: spectator relations, marketing and media, advertising and communications, promotions and special events, and sponsor relations. It uses that perspective of history to examine the current market and emerging trends. Topics include: pro and amateur sports; college sports marketing; the Olympics; television and radio, and corporate sponsorship programs. The course provides an appreciation for the growing popularity of women’s sports, the globalization of sport and the growing importance of technology.
Prerequisite(s)/Course Notes:
MKT 101; junior class standing or above.
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