Dec 01, 2024  
2010-2011 Undergraduate Bulletin 
    
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2010-2011 Undergraduate Bulletin [ARCHIVED BULLETIN]

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PR 102 - Public Relations Research Methods and Assessment

Semester Hours: 3
Fall, Spring
This course is designed to provide students with an understanding of the importance of research in developing public relations strategies. Students gain an understanding of probability sampling, research methodologies, data gathering and report writing. Assessment of tools and responses, communicating findings and applying results is stressed.

Prerequisite(s)/Course Notes:
PR 100. (Formerly JRNL 62.)




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