Nov 29, 2024  
2010-2011 Undergraduate Bulletin 
    
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2010-2011 Undergraduate Bulletin [ARCHIVED BULLETIN]

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PR 104 - Public Relations Case Studies

Semester Hours: 3
Periodically
This course encompasses study of several important cases-historical and current-which examine how public relations professionals deal with situations and crises. Through readings, discussions and projects, students explore their own perceptions of the profession and its impact on society. Emphasis is placed on ethical courage, values, audience sensitivity and media reaction.

Prerequisite(s)/Course Notes:
PR 100. (Formerly JRNL 64.)




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