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Dec 01, 2024
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PR 107 - Public Relations CampaignsSemester Hours: 3
Fall, Spring
Capstone course for advanced public relations students combining theory and experiential components and enabling students to develop their own public relations campaigns for a client assigned by the instructor. Working with clients on a probono basis, students develop a greater understanding of public relations needs in a world where social responsibilities, ethics, values and community service are stressed. Emphasis placed on strategic planning, objectives, and identification of appropriate techniques.
Prerequisite(s)/Course Notes:
PR 103. No liberal arts credit. (Formerly JRNL 67.)
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