Jun 07, 2026  
2011 January Session Bulletin 
    
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2011 January Session Bulletin [ARCHIVED BULLETIN]

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MKT 101 - Principles of Marketing

Semester Hours: 3
An intensive analysis of the concepts, structure and operation of the domestic and international marketing system, the development and evaluation of marketing plans, industrial and final consumers, product planning, agencies and functions of distribution, promotion and publicity, pricing, legislation, ethics, social responsibility and environmental issues.

Prerequisite(s)/Course Notes:
Sophomore class standing required–students with fewer than 24 credits on record may not register for this course; no exceptions permitted.

January 2011 Offering:
10363: Distance Learning; TBA; Thelen


View Course Offering(s):

Summer Session I 2026

Summer Session II 2026

Summer Session III 2026

Fall 2026



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