MKT 101 - Principles of MarketingSemester Hours: 3
An intensive analysis of the concepts, structure and operation of the domestic and international marketing system, the development and evaluation of marketing plans, industrial and final consumers, product planning, agencies and functions of distribution, promotion and publicity, pricing, legislation, ethics, social responsibility and environmental issues.
Prerequisite(s)/Course Notes:
Sophomore class standing or above required – students with fewer than 24 s.h. on record may not register for this course; no exceptions permitted.
Summer 2011 Offering:
SSII
70212: M-R, 11 a.m.-1:10 p.m., Evans, 107 CV Starr
SSIII
80003: Distance Learning, Thelen
Add to Personal Catalog (opens a new window)
|