May 22, 2024  
2011 Summer Sessions Bulletin 
2011 Summer Sessions Bulletin [ARCHIVED BULLETIN]

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MKT 101 - Principles of Marketing

Semester Hours: 3

An intensive analysis of the concepts, structure and operation of the domestic and international marketing system, the development and evaluation of marketing plans, industrial and final consumers, product planning, agencies and functions of distribution, promotion and publicity, pricing, legislation, ethics, social responsibility and environmental issues.


Prerequisite(s)/Course Notes:
Sophomore class standing or above required – students with fewer than 24 s.h. on record may not register for this course; no exceptions permitted.

Summer 2011 Offering:
70212: M-R, 11 a.m.-1:10 p.m., Evans, 107 CV Starr

80003: Distance Learning, Thelen

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