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MKT 131 - Principles of AdvertisingSemester Hours: 3
Design and evaluation of advertising strategies based upon knowledge of consumer demand, advertising methods, mechanics and institutions with emphasis on media selection, copy selection, budgetary planning, legal and ethical constraints and research to determine advertising effectiveness.
Prerequisite(s)/Course Notes:
MKT 101 and junior class standing or above–students with fewer than 58 credits on record may not register for this course; no exceptions permitted.
Summer 2011 Offering:
SSI
60752: M-R, 8:30-10:40 a.m., James, 208 CV Starr
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