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Nov 27, 2024
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JRNL 282 - Media Relations Techniques for the Sports and Entertainment Industries
Semester Hours: 3
Periodically
The aim of this course is to prepare students for careers with professional or collegiate sports teams, amateur athletic organizations, sports arenas or individual athletes. Meshing the culture of sports with the needs of the media is an often tenuous relationship. As athletes continue to slide into the world of “celebrity” – making news beyond the sports page – savvy public relations pros work to help athletes/organizations create, shape and enhance image through sponsorships, charitable work and fund-raising, and developing “expertise” in a field outside of athletics.
Prerequisite(s)/Course Notes:
May not be taken on a Pass/Fail basis.
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