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Dec 26, 2024
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MKT 222 - International Promotional Campaigns
Semester Hours: 3
Periodically
Course focuses on applied strategic problem-solving and creative decision-making in the development of a domestic and international promotional campaign. Students will complete and present an integrated promotional plan and campaign for the United States and one foreign country. Topics include the development of promotional objectives and strategies, market analyses, research design, media planning, and ethical issues.
Prerequisite(s)/Course Notes:
MKT 211 or 6 s.h. in other marketing electives above MKT 203 . Open only to matriculated graduate students in the Zarb School of Business and in other Schools at Hofstra where appropriate. See specific program requirements.
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