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Dec 26, 2024
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MKT 248 - Strategic Decisions for Internet Marketing
Semester Hours: 3
Fall, Spring
Focus on the domestic and global marketing decision making issues of Internet commerce. Based on text, article, and case history readings, students develop, implement, and analyze Internet objectives and strategies for business-to-consumer and business-to-business situations. Students will become knowledgeable on such specific ecommerce marketing topics as Web site assessment, advertising objectives and strategies, Internet business models, logistics, service quality, ethics, social responsibility, consumer buying behavior, ecash, and privacy issues. The trade press is regularly examined and emerging strategic issues are discussed. Special attention paid to international issues of marketing on the Internet. In addition, students develop, present, and evaluate their own Integrated Internet Marketing Plan based on an original e-commerce concept.
Prerequisite(s)/Course Notes:
MKT 203 . Open only to matriculated graduate students in the Zarb School of Business and in other Schools at Hofstra where appropriate. See specific program requirements.
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