Dec 22, 2024  
2011-2012 Graduate Studies Bulletin 
    
2011-2012 Graduate Studies Bulletin [ARCHIVED BULLETIN]

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MKT 280 - Advanced Marketing Research


Semester Hours: 3
Periodically
Course covers advanced techniques of marketing research. Topics include analysis of qualitative data, complex experimental design, advanced sampling, interpretation of multivariate data for marketing decision making, marketing information systems.

Prerequisite(s)/Course Notes:
MKT 245 , QM 250 . Open only to matriculated M.S. in Marketing Research  students.





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