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Dec 22, 2024
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MKT 280 - Advanced Marketing Research Semester Hours: 3 Periodically
Course covers advanced techniques of marketing research. Topics include analysis of qualitative data, complex experimental design, advanced sampling, interpretation of multivariate data for marketing decision making, marketing information systems.
Prerequisite(s)/Course Notes: MKT 245 , QM 250 . Open only to matriculated M.S. in Marketing Research students.
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