Semester Hours: 3This course focuses on the difference between goods and services and the impact of these differences on marketing of services. Topics include service quality, customer service/satisfaction, ethical issues in marketing of services, and marketing of services internationally.
Prerequisite(s)/Course Notes: MKT 101, junior class standing or above. Distance Learning
January 2013 Offering 10040: Jan. 2-23; Thelen; Distance Learning