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PR 180A - Special Topics: Image vs. Reality: Differences and Similarities in American/Italian Media CampaignsSemester Hours: 3
This course is designed to be hands-on experience in international public relations strategic plans, publicity and creative media messages. It will cover both global marketing considerations and those specific to Italy. Set against a backdrop of the monuments and people of Italy, this course will examine the strategic and writing considerations common to both contemporary social media and public relations campaigns. Students will identify differences and similarities between the American and Italian approaches to creativity in persuasive communication with reviews of promotional literature, websites, blogs and other forms of current social media of Italian historical sites. Through a hands-on approach students will have an opportunity to examine the ways in which both myth and stereotype often make cross-cultural and international communications challenging. Students will be guided to study how variations in language, lifestyle, written and verbal communications can affect attitudes and behavior. Students will be expected to travel to popular historical sites in Venice (with excursions to Rome and Florence) to observe how historical influences have played a role in the development of present-day customs and culture and the promotion of those sites through a review of the promotional literature of the sites while being guided to analyze the communications’ effectiveness toward targeted audiences. This course is designed to be a hands-on experience in international public relations strategic plans, publicity and creative media messages. It will cover both global marketing considerations and those specific to Italy.
Prerequisite(s)/Course Notes:
Any course may be taken a number of times as long as there is a different letter designation each time it is taken. Not all Special Topics courses in Public Relations are for liberal arts credit. Study Abroad : Venice
January 2013 Offering
10159: Jan. 5-24; Fixell/Frisina; Study Abroad: Venice
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