Feb 12, 2026  
2013 Summer Sessions Bulletin 
    
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2013 Summer Sessions Bulletin [ARCHIVED BULLETIN]

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MKT 101: Principles of Marketing

Semester Hours: 3
An intensive analysis of the concepts, structure and operation of the domestic and international marketing system, the development and evaluation of marketing plans, industrial and final consumers, product planning, agencies and functions of distribution, promotion and publicity, pricing, legislation, ethics, social responsibility and environmental issues.

Prerequisite(s)/Course Notes:
Sophomore class standing or above. (Students who have completed 24 s.h. or above may seek a waiver from the department chairperson.)

Summer Session II Offering(s):
70133: June 27-July 25; MTWR, 10:45 a.m.-1:10 p.m.; Evans; 204 C.V. Starr

Summer Session III Offering(s):
80060: August 5-23; Distance Learning ; Thelen


View Course Offering(s):

Fall 2025

January 2026

Spring 2026



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