MKT 240 - Advanced Sales Management in the Global Environment
Semester Hours: 3
Periodically
A comprehensive analysis of both domestic and global sales force management and the related activities and problems associated with the 21st century’s global business environment. Emphasis on understanding diverse situations that contemporary global sales managers must face, including discussions of cross-cultural communication and negotiation skills, domestic and international sales ethics, and the best sales practices of domestic and multinational corporations.
Prerequisite(s)/Course Notes:
MKT 203 . Open only to matriculated graduate students in the Zarb School of Business and in other Schools at Hofstra where appropriate. See specific program requirements. (Formerly Advanced Sales Management.)
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