MKT 245 - Research for Marketing Decisions

Semester Hours: 3

Periodically
Principles, procedures and techniques of defining and solving marketing problems; research designs and analytical methods; statistical techniques in market research.

Prerequisite(s)/Course Notes:
MKT 203, QM 203. Open only to matriculated graduate students in the Zarb School of Business and in other Schools at Hofstra where appropriate. See specific program requirements.