MKT 247 - Consumer Behavior in the Global Environment
Semester Hours: 3
Periodically
A comprehensive analysis of the role of psychology, sociology, anthropology, and economic-based theories in the explanation of consumer decision making in the global environment. Topics include perception, learning; pre-search, search and use processes, cultural dynamics, the global consumer, cross-cultural research, culture and sub-cultures, post-purchase behavior, and brand loyalty. Emphasis on case history analysis and marketing strategy implications.
Prerequisite(s)/Course Notes:
MKT 203 . Open only to matriculated graduate students in the Zarb School of Business and in other Schools at Hofstra where appropriate. See specific program requirements. (Formerly Consumer Behavior.)
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