Feb 08, 2023  
2014 January Session Bulletin 
2014 January Session Bulletin [ARCHIVED BULLETIN]

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MKT 124 - Consumer Behavior

Semester Hours: 3
An examination and analysis of the theories and concepts that contribute to successful domestic and international marketing approaches. Explores consumer issues concerning the acquisition, consumption, and disposition of goods, services and ideas both domestically and from a cross-cultural perspective. Topics include segmentation, perception, motivation, and decision making. Examines ethical practices on behalf of business and consumers.

Prerequisite(s)/Course Notes:
MKT 101 and junior class standing or above. Distance Learning 

January 2014 Offering(s):
10153: Jan. 2-23; Mathur; Distance Learning 

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