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Mar 02, 2025
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MKT 169 - Marketing of ServicesSemester Hours: 3
This course focuses on the difference between goods and services and the impact of these differences on marketing of services. Topics include service quality, customer service/satisfaction, ethical issues in marketing of services, and marketing of services internationally.
Prerequisite(s)/Course Notes:
MKT 101, junior class standing or above. Distance Learning
January 2014 Offering(s):
10154: Jan. 2-23; Thelen; Distance Learning
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