MASS 112 - Surveying Public Opinion: Introduction to Public Opinion Research
Semester Hours:3Periodically
Introduction to the subject of commercial, social and political opinion research; methodologies and their pitfalls; uses of public opinion studies; relationship between such studies and their influence in the marketplace of ideas, services and products. Other topics include effect of the polling phenomenon on the press and how news is created out of polling results.
Prerequisite(s)/Course Notes: MASS 011 or permission of the instructor.