Dec 07, 2025  
2014-2015 Undergraduate Bulletin 
    
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2014-2015 Undergraduate Bulletin [ARCHIVED BULLETIN]

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MKT 124 - Consumer Behavior

Semester Hours: 3
Fall, Spring
An examination and analysis of the theories and concepts that contribute to successful domestic and international marketing approaches. Explores consumer issues concerning the acquisition, consumption, and disposition of goods, services and ideas both domestically and from a cross-cultural perspective. Topics include segmentation, perception, motivation, and decision making. Examines ethical practices on behalf of business and consumers.

Prerequisite(s)/Course Notes:
MKT 101 and junior class standing or above.


View Course Offering(s):

Fall 2025

January 2026

Spring 2026



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