Semester Hours:3Fall, Spring
This course is designed to advance writing skills toward the completion of a media kit and its components. The course emphasizes writing skills, news judgment, ethical decision making and sound communication principles. Through reading and writing assignments and class discussions, students examine several public relations copywriting tools and will work independently and in groups to research, decision and develop their own samples of these tools.
Prerequisite(s)/Course Notes: PR 100. May not be taken on a Pass/D+/D/Fail basis.