Nov 22, 2024  
2014-2015 Undergraduate Bulletin 
    
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2014-2015 Undergraduate Bulletin [ARCHIVED BULLETIN]

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PR 104 - Public Relations Case Studies

Semester Hours: 3
Fall, Spring
This course encompasses study of several important cases-historical and current-which examine how public relations professionals deal with situations and crises. Through readings, discussions and projects, students explore their own perceptions of the profession and its impact on society. Emphasis is placed on ethical courage, values, audience sensitivity and media reaction.

Prerequisite(s)/Course Notes:
PR 100 . Students required to take PR 101  toward their major in Public Relations are restricted from taking this course.




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