PR 111 - Corporate Social Responsibility Communication Strategies
Semester Hours:3Periodically
This course will examine Corporate Social Responsibility (CSR) and the communication challenges it presents for the public relations professional. CSR has increasingly become an integral part of building a well-respected brand and is now a critical component of all corporate communications departments. Focusing on the different aspects of CSR – including environmental accountability and sustainability, philanthropy, employee volunteerism, business ethics and good governance – this course will examine concepts and tactics public relations professionals need in order to prepare strategic communication plans that highlight CSR activities and that contribute positively to a client or employer’s global reputation.
Prerequisite(s)/Course Notes: PR 100. May not be taken on a Pass/D+/D/Fail basis.