Nov 19, 2018  
2015-2016 Undergraduate Bulletin 
2015-2016 Undergraduate Bulletin [ARCHIVED BULLETIN]

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PR 106 - Public Relations Tools

Semester Hours: 3
Fall, Spring, Summer
This course is designed to introduce students to the use of the digital and web-based tools employed by public relations practitioners. The course ensures that public relations students are exposed to the skills they will need, as public relations has evolved from a traditional, journalism-based practice to a complex profession requiring proficiencies in integrated marketing communication, digital, and Internet-based tools (e.g., social media, content design, audio slideshows, viral videos, websites).

Prerequisite(s)/Course Notes:
PR 101  or 102 , and 103 . May not be taken on a Pass/D+/D/Fail basis. No liberal arts credit. Lab fees additional.

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