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May 02, 2024
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IMS 220 - Applied Business Principles and Aging
Semester Hours: 3
Once a Year
An introductory general business course for health care professionals. Major components of business, including financial planning, strategic analysis, marketing management, and the management of human resources and organizations are examined. Emphasis is on how these concepts specifically relate to the aging population. Included are topics on the elderly as a viable market, management of health care facilities, and promotion of health care products and services. Functional categories of decision making, organizing and allocation of resources for administrators who operate in the area of the elderly are discussed.
Prerequisite(s)/Course Notes:
Open only to students matriculated in the Gerontology program. Not for MBA degree credit. (Formerly GBUS 220.)
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