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Apr 16, 2024
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MKT 248 - Strategic Decisions for Online Marketing in a Global Marketplace
Semester Hours: 3
Periodically
Focus on the decisions and tools involved with online marketing in today’s technologically evolving business-to-consumer and business-to-business marketplaces. Students examine online marketing from a strategic, middle management perspective and learn how online marketing can be deployed to positively affect virtually every aspect of an organization’s marketing strategy. Special attention is given to the growing role of social media and the ramifications for organizations – both controllable and uncontrollable. Through cases studies, term projects, and other materials, students learn and apply a framework for devising, implementing, and analyzing online marketing strategies and tactics in a global environment.
Prerequisite(s)/Course Notes:
MKT 203 . Open only to matriculated graduate students in the Frank G. Zarb School of Business and in other Schools at Hofstra where appropriate. See specific program requirements. (Formerly Strategic Decisions for Internet Marketing.)
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