| |
Sep 24, 2024
|
|
|
|
|
MKT 310 - Thesis in Marketing Research I
Semester Hours: 3
Periodically
This is the first of a two course sequence for a thesis in marketing research (MKT 310 and 311 ). The student designs a research study related to a marketing problem or opportunity. The student works individually under the guidance of a thesis adviser on a one-on-one basis. First, the student conducts a comprehensive literature review of a current marketing issue. Based on the review, the student then develops hypotheses, designs a sampling procedure, and creates an instrument for an empirical study.
Prerequisite(s)/Course Notes:
9 s.h. of marketing courses, including MKT 245 and BAN 250 and permission of the department chairperson. Open only to matriculated MS in Marketing Research students. (Formerly Thesis in Marketing Research.)
Add to Personal Catalog (opens a new window)
|
|