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Apr 20, 2024
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MKT 401A - Marketing Analysis and Management
Semester Hours: 3
Periodically
Major focus on the role and functions of marketing in modern society, strategic planning and marketing and the types of marketing decisions made by executives. Topics include: target market selection, marketing research, consumer behavior, and product, pricing, promotion, and distribution planning. A special focus on analytical techniques in developing, implementing, and controlling marketing plans is provided.
Prerequisite(s)/Course Notes:
Open only to matriculated Zarb School of Business EMBA students. (Formerly 401; 4 s.h.)
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