Dec 12, 2018  
2017-2018 Undergraduate Bulletin 
    
2017-2018 Undergraduate Bulletin [ARCHIVED BULLETIN]

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ENGL 174 - Book Promotion

Semester Hours: 3
Spring
Various activities by which a publisher markets a book: book promotion, field sales, book retailing. Covers the development of catalogs, advertising, media promotion, field sales calls, distribution to bookstores, libraries and wholesalers.

Prerequisite(s)/Course Notes:
WSC 001 .


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